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Upcoming events

June 12, 2019

How to Develop an Agency Brand Voice That Connects With Customers Online

Is your agency using a tone of voice that connects with customers online, or is it using a stale, bureaucratic voice that repels them and breeds distrust or confusion?

In this workshop, we’ll cover what brand voice is and how it’s governed. We’ll look at examples of agency content that’s written in a voice that supports the agency’s brand, and some examples that don’t. We’ll go through a simple exercise that will help you define your brand voice, which may vary somewhat by project, product, or section of your site. We’ll also discuss the situations in which using an inconsistent voice will cause problems.

Register for the June 12 meeting »

About us

The Plain Language Action and Information Network (PLAIN) is a community of federal employees dedicated to the idea that citizens deserve clear communications from government. We believe that using plain language saves federal agencies time and money and provides better service to the American public.

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