Plain language makes it easier for the public to read, understand, and use government communications.Learn more
Law and requirements
Learn about the Plain Writing Act, policy memos, and executive orders that require agencies to use plain language.
Plain language guidelines
Official writing guidelines for understanding your audience, being clear and concise, and testing your content.
June 12, 2019
Is your agency using a tone of voice that connects with customers online, or is it using a stale, bureaucratic voice that repels them and breeds distrust or confusion?
In this workshop, we’ll cover what brand voice is and how it’s governed. We’ll look at examples of agency content that’s written in a voice that supports the agency’s brand, and some examples that don’t. We’ll go through a simple exercise that will help you define your brand voice, which may vary somewhat by project, product, or section of your site. We’ll also discuss the situations in which using an inconsistent voice will cause problems.
The Plain Language Action and Information Network (PLAIN) is a community of federal employees dedicated to the idea that citizens deserve clear communications from government. We believe that using plain language saves federal agencies time and money and provides better service to the American public.
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